Pay Per Click Management services allow you to increase profit easily by doing something 80% of most webmasters do not do:
- track where you profits are coming from
- eliminate ineffective ad campaigns
- and discover untapped customer markets
They also help you:
- stop click fraud before you lose hundreds, even thousands of dollars
- find new customers in niches that your competition isn't aware of
- do more of what does work so you can increase traffic and sales
Knowledge is power - and money.
If you don't stay on top of your listings, you will inevitably pay more than you need to for the same results, whether that's through click fraud (a growing epidemic that the pay per click search engines have absolutely no financial incentive to stop) or through ineffective ad campaigns.
And if you don't track your listings, you'll never know which keywords and ppc search engines do bring in the most sales. But once you DO know which ads and keywords are generating sales you can do MORE of what does work - thus doubling, tripling or even quadrupling your sales.
Pay per click management services are like a contract worker strictly dedicated to optimizing your ppc advertising results 24 hours a day, 7 days a week.
While there are several managment services out there, we have reviewed 2 of the best below. They each offer free trials and demos as well as proven results, testimonials and top-of-the-line tracking capabilities.
AdWatcher is an all-in-one tool that helps you manage your ALL your online advertising, track your Return on Investment (ROI), and monitor your ad campaigns for fraudulent activity.
It not only helps you manage your pay per click ads, but you can also manage your search engine, banner, newsletter, article and even offline ads in one place. You can perform split-run (A-B) tests and find out which landing pages convert best. You can customize your reports to give you only the information you need - ranging from clicks, actions, sales, profit, ROI, and more.
It also tracks your return on investment from advertising campaigns and pinpoints the 20% of ads that earn you 80% of your revenue.
Plus if you're worried about click fraud, Adwatcher monitors and helps you eliminate fraud, flagging abnormally high click numbers and notifying you immediately. Adwatcher gives you a click fraud report, tracking IP numbers, suspicious clicks etc. that you can easily take to the search engines every month and get your money back. Adwatcher also displays a warning to fraudsters or competitors who click your ad repeatedly.
Adwatcher gives you free setup, 24/7 tech support and a 3-way risk free guarantee. It's also the cheapest service and our vote for the best value out there.
Atlas OnePoint is a monthly service lets you control your search engine marketing bidding parameters across 40 pay per click search engines – all through a simple, easy-to-use interface.
Atlas OnePoint also includes ROI tracking to help you get the most value from your advertising money, Rules-Based Bidding to allow you to strategically manage your bids, and the Keyword MasterList to make it easier to manage many listings across many engines.
One of the best benefits to Atlas OnePoint is that it allows you to track conversion per keyword per position per search engine.
So you can then increase revenue by driving more sales from the places and keywords that have proven to work. You can also save advertising dollars by eliminating search positions, keywords, or even ppc search engines that don't result in sales.
Atlas OnePoint monitors pay per click results across the largest section of PPC Engines:
BlowSearch 
Yahoo Search Australia
BrainFox Yahoo Search Austria
Enhance (ah-ha) Yahoo Search Denmark
ePilot Yahoo Search Finland
Espotting France Yahoo Search France
Espotting Germany Yahoo Search Germany
Espotting Italy Yahoo Search Italy
Espotting Spain Yahoo Search Netherlands
Espotting UK Yahoo Search Norway
Miva (FindWhat) Yahoo Search Spain
Google Yahoo Search Sweden
Kanoodle Yahoo Search Switzerland
LookSmart Yahoo Search UK
Yahoo Search US/Canada
Although a little pricey, Atlas Onepoint is one of the best management services out there. And if you're a large company or have a lot of keywords, it is well worth the investment.
Regardless of which pay per click management service you choose, realize that you are already ahead of the curve by tracking and managing your pay per click results. If you're serious about succeeding online pay per click management is a must!
